Hello–
I’m a product designer and co-founder of Mirr0r Image, with 14+ years helping startups and enterprises build smarter, more human digital products. I blend strategy, storytelling, and detail driven execution across e‑commerce, health tech & fintech.
Client: Adam Lippes
Elevated Adam Lippes’ Shopify site by enhancing product presentation, streamlining navigation, and optimizing checkout to reflect the brand’s refined, luxury aesthetic and deliver a smooth, high end shopping experience.
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Client: Cometeer
Designed for Cometeer’s digital & branding ecosystem by refining product storytelling, optimizing subscription flows, and simplifying the purchasing process to deliver a seamless, engaging journey that highlights the brand’s premium coffee offerings.
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Case Study: Papa
“Family on demand” start up, Papa, is the leading platform that pairs seniors with “Pals” for companionship and help with everyday tasks. I worked on designing the sign up flow for this emerging market segment of Papa users: members signing up through their employer.
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Case Study: Sunrise Labs
Sunrise Labs is a tech agency dedicated to building thoughtful healthcare. I collaborated with their client, Zavation, to bring a therapy app to market from the ground up.
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Case Study: Capital One
Designed & built UI/UX to enable a frictionless online-to-offline service experience that drives customers to deposit cash through the Capital One app and retail stores.
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Case Study: Midnight Sun
Redesigned Midnight Sun’s branding & website to improve the exisiting Shopify site by streamlining product search and browsing experiences and updating their visual design. Include new photography across the site to introduce new branding elements.
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Case Study: Papa Design System
Established a design system for Papa including components,typography, iconography, components, guidelines and CSS code snippets for improve cohesion throughout the design & build process.
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